The initiative, which took the advocacy train to strategic locations in the city of Asaba and its environs, took the form of a road show with a mobile discotheque complete with a disc jockey and professional dancers and attracted immense attention. The advocacy campaign was carried out in collaboration with notable corporate organisations in Asaba: Rainoil Ltd., Chinedu and Sons Investment Nig. Ltd., Oshimili South Local Government Council, and Crunchies Restaurant.
The outlets of those concerns became the hubs where booths were mounted for the instant admission exercise. Numerous prospects were attracted and instantly registered in the course of the campaign.